AdvisorRankings, a WealthReach company
SEO + AI SEO for financial advisors.
Get found in the AI age.
We rank fiduciary firms on Google, get them cited by ChatGPT, Claude, and Gemini, and measure success by qualified prospects and booked meetings.
Clients used to search. Now they ask.
Half of the households planning to hire an advisor expect to use a search engine to find one, and one in four expect to start with an AI tool like ChatGPT or Gemini. Even a warm referral gets vetted online before the first call. If you’re not visible where prospects search, and where they ask, you’re invisible at the exact moment they decide.
- plan to use a search engine to find an advisor
- 50%plan to use a search engine to find an advisor
- plan to start with an AI tool like ChatGPT or Gemini
- 25%plan to start with an AI tool like ChatGPT or Gemini
- of referred prospects still research advisors online first
- 96%of referred prospects still research advisors online first
Source: Wealthtender 2025 study of 500 U.S. adults with household income over $100,000 who plan to hire an advisor
#1
ChatGPT
#1
Claude
#1
Gemini
#1
Only advisors. Only SEO. Since 2010.
Your industry is regulated, competitive, and unforgiving of generic marketing. Specialization isn’t our tagline. It’s our operating model.
Why organic search beats every other channel →Be the answer, everywhere clients ask.
Traditional rankings still matter, and they feed AI visibility. We optimize for Google and for the answer engines: ChatGPT, Claude, Gemini, and AI Overviews.
Learn more →Don’t just take our word for it
1450%
Growth in organic traffic in under a year, from 156 monthly visitors to nearly 2,500.
“My go-to resource for SEO for financial advisors. I have recommended AdvisorRankings multiple times to help my clients improve their search outcomes.”
Kristin Harad
Full Advisor Coaching
“Within a few months, I was #1 on Google search for my targeted keywords. Brent is also a fantastic educator for our group of advisors.”
Alan Moore
XY Planning Network
Results measured in clients, not clicks
SEO should be an investment, not an expense. Investments get measured in qualified prospects, booked meetings, and AUM. That’s what we report on every month, not impressions.
SEO ROI Calculator
What are two clients a quarter worth?
You’d never let a client guess at their retirement math. Don’t guess at your marketing math either. Set your average client size and fee, pick a scenario, and see what one year of search visibility is worth over the life of the relationships it creates.
Done-for-you SEO with a new custom LivingSite included. The number of new clients above is your own assumption, not a prediction of what the work will produce.
Prefer a clone of your current site? That option is $3,300 a month. The same assumptions apply, so only the cost changes.
Return on one year of SEO
19.0×
$800,000 in lifetime fee revenue from one year of new clients, against $42,000 invested.
New recurring revenue
$80,000/yr
8 new clients paying $10,000 a year in fees that recur for as long as the relationship lasts.
Break-even
Your first client alone returns 2.4× the year’s entire investment over the relationship.
Illustrative math, not a projection or guarantee. Assumes fees billed annually on AUM for the length of the relationship. Compares revenue with the full monthly cost of done-for-you SEO, website included.
The latest on advisor SEO
Field notes from ranking fiduciary firms across Google and the AI platforms.
Every day you’re invisible, another advisor gets the call
Advisors only · Since 2010 · Senior-led work