A boutique practice, not a scaled agency
AdvisorRankings has done one thing since 2010: get financial advisors found by the clients they're built to serve. Founded by Brent, MBA in Financial Planning, and based in Boise, Idaho, the practice stays deliberately small so the work stays senior.
Specialization is the whole strategy
Advisors tell clients to niche down, think long-term, and let compounding work. We built the agency the same way: one industry, one discipline, and engagements measured in years of compounding authority, not campaign bursts.
That focus is why the work shows up in the Kitces AdvisorTech map, in 20+ named client testimonials, and in case studies with real numbers and real firm names attached. In a business where most marketing promises are anonymous, we think specificity is the trust signal.
Advisors only
One industry since 2010. We speak fiduciary, fee-only, AUM, and compliance natively. No ramp-up on your dime.
SEO-first
Search is the core practice, not an add-on to web design. Every site decision serves visibility and conversion.
Restricted client list
Engagements are capped so the work stays senior-led. When the list is full, we say so.
One industry, no pivots
Most agencies that serve advisors today added the vertical in the last few years. The practice has never served anyone else. The milestones below are public and checkable.
2010
AdvisorRankings founded
Brent Carnduff, MBA in Financial Planning, starts working with financial advisors on search. No other industry, then or since.
2016
XYPN Radio, Ep. 30
SEO for Financial Advisors, with Alan Moore. The fee-only movement's podcast, early in its run.
2022
Colorado Capital engagement begins
The 42-month case study that would produce 35 inbound leads in a year and $15 to 20M in AUM.
2023
Uncommon Cents Investing
From 156 to 2,418 monthly organic visits in eleven months. The 1,450% case study.
2024
Kitces podcast, Ep. 390
Michael Kitces interviews Brent on local SEO for advisors on the Financial Advisor Success Podcast.
2025
Kitces.com guest article on AI search
Brent's framework for how advisors get cited by ChatGPT and Gemini, published where advisors read.
2026
Today
A capped client list, five named case studies, and the same person on the first call and the fortieth.
The person on the first call is the person on the fortieth
The question to ask any agency is not what they do. It is who. Here is the honest answer for a scaled agency and for this practice, side by side.
| Scaled agency | AdvisorRankings | |
|---|---|---|
| Runs your strategy | An account manager, rotated yearly | Brent, MBA in Financial Planning, since 2010 |
| Writes the content | A generalist bench, briefed from a template | Writers who only cover financial advice, reviewed by Brent |
| Builds the site | A separate vendor, or a theme | WealthReach, the same team accountable for rankings |
| Client count | As many as sales can close | Capped. When the list is full, we say so. |
| Proof offered | Anonymous traffic charts | Named firms, dates, and what got booked |
How the work is staffed, compared
Hear the thinking before you hire it
Michael Kitces has interviewed Brent on advisor SEO and published his framework for AI search. Those conversations, and more, are public. Vet the approach before we ever meet.
One team from strategy to site
WealthReach owns AdvisorRankings and builds every client website through its Living Sites product, fast, compliant, schema-complete sites that are continuously improved by the same team accountable for your rankings. No hand-offs between an SEO vendor and a web vendor, and no gap for your results to fall into.
Explore Living SitesEvery day you’re invisible, another advisor gets the call
Advisors only · Since 2010 · Limited active client list